Abertay Values

In everything we do, we will strive to:

Choosing our own path

Being proud of and confident in the way we do things at Abertay and the choices we make.
Celebrating the fact that we are a small, successful university making a significant contribution, in our own way, to the economic and social well-being of our local area and the rest of Scotland.
Providing our students with the knowledge, skills and confidence they require to succeed on their chosen paths.

Recognising and developing potential

Offering opportunities to those who may not find them elsewhere by providing a range of routes to an Abertay degree.
Supporting our students and graduates to realise their full potential.
Attracting and developing the best staff, recognising and rewarding them for the contribution they make to our success.

Expanding horizons

Raising the aspirations of potential students in the communities we serve.
Enriching the lives of students and staff by offering opportunities for new experiences (such as exchanges) nationally and internationally and a curriculum which fosters curiosity and innovation.
Developing a creative and diverse culture at Abertay by welcoming students and staff from all over the world.
Ensuring our graduates have the relevant knowledge and skills to be ready for the world of work.
Encouraging and supporting entrepreneurial activity by our staff and students.

Working in partnership

Building mutually beneficial partnerships locally, nationally and internationally to support and help to deliver on our strategic objectives.
Being known for our ‘can do’ attitude.
Actively engaging in the local community.

Making our knowledge accessible

Using and applying our knowledge and expertise to make a positive impact on the world around us.
Developing new ways to open up study.