Study Marketing at Scotland’s Top Modern University (Guardian University Guide 2026). Build a portfolio of real campaigns through live briefs, work placements and industry pitches.
Launch your marketing career by studying at our 120-year-old Business School. Learn how to create influential campaigns, connect with real audiences and be ready to excel in any organisation.
Every organisation needs marketing - from personal brands to political enterprises. Our flexible approach means you can explore which areas you want to work in while you study. The course is based on a human-centred approach to marketing, helping you understand people, their needs, behaviours and motivations.
Focused on preparing you for work, you'll learn how to understand different markets, manage customer relationships and develop brand strategies.
The course covers emerging industry trends such as MarTech, AI in marketing, sustainability, inclusivity and global branding. You'll be fluent in marketing analytics, omnichannel integration, content creation, PR and reputation management. You'll become a confident, agile and innovative marketing professional, equipped to lead in digital-first environments.
You'll be empowered to design, execute, and evaluate effective marketing strategies and campaigns. Employability is embedded throughout: you’ll produce a portfolio of authentic campaigns and projects you can add to your CV and professional profiles.
You'll become an innovative marketing professional, thoroughly trained in digital marketing tools and current trends. You will cover:
Digital marketing.
Social media.
Brand management.
Consumer behaviour.
Relationship management.
Marketing analytics.
Public Relations.
Advertising.
Content creation.
You'll also explore current trends, such as MarTech, AI in marketing, sustainability and global branding.
You have opportunities to get real-world work experience and explore other cultures.
You can put your skills into practice and build a CV with a work placement, designed to help you stand out by working with real businesses.
If you want to see the world, you can chose to study abroad, experiencing a new culture and gaining a global perspective on marketing.
Through our outstanding industry links, you'll discover how businesses really operate with expert guest speakers, live briefs, work placements, campaign pitches and simulations. This helps you build a CV that includes valuable experience from working in real businesses
You'll graduate with a passion for innovation, teamwork, creative thinking and the ability to thrive on all kinds of marketing challenges.
We aim to make you a highly effective marketer and prepare you for an impressive career, whether you work as an employee, contractor or entrepreneur.
Your first year is shared with our Business Management and Accounting and Finance programmes. If your interests change, you can switch between programmes without losing time or credits. It’s a common first year designed to give you confidence in your choice before you specialise.
'What you put into your academic journey, you get out double in return...Abertay is not just a degree, it is the first step into your future.'
Marc Lees, Marketing & Business Graduate
Abertay is widely regarded as THE place to come for student satisfaction and high quality teaching. But don't just take our word for it:
Scotland's Top Modern University for Student Satisfaction - National Student Survey 2024 and The Complete University Guide 2025.
UK Top 10 for Student Experience - The Times Good University Guide 2025 and The Daily Mail University Guide 2024.
Top Scottish Modern University - National Student Survey 2023 and 2024.
Graduates from our Business School have joined organisations such as BT, Rolls Royce, and Scottish and Southern Energy (SSE). Potential roles include:
Market Researcher.
Marketing Executive.
Advertising Account Executive.
Business Analyst.
Business Adviser.
Business Development Manager.
Marketing Contractor/Freelancer.
Graduates also move into roles in digital marketing, social media management, brand management, content strategy and marketing analytics, sectors where demand continues to grow.
There are a range of industry showcase activities to help you demonstrate your skills and creativity. These include:
Work Placement Posters - share your real-world experience with internal and external stakeholders. Designed to demonstrate the impact you’ve made during your placement, you'll network and meet potential employers or clients.
Intercultural Industry Exchange - collaborate with students from Kirkwood College in Iowa, and the Bucharest International School of Management. A global project where you can work on a live challenge with a major international brand.
These experiences don’t just look great on your CV, they help you build confidence, develop professional networks, and show future employers you’re ready to make a difference.
You’ll also benefit from our industry guest speaker programme, bringing practitioners from agencies, brands and startups into the classroom to share how marketing works in practice.
All Abertay students have access to Adobe Express, empowering you to enhance digital skills with industry-leading tools.
In late 2024, Abertay proudly became the first institution in Scotland to achieve the designation of Adobe Creative Campus.
The Adobe Creative Campus programme is an initiative involving a select group of colleges and universities dedicated to empowering staff and students across all disciplines with essential digital skills for success in both the workplace and the classroom.
Year 1: Explore the business landscape
Build core knowledge across marketing, management, economics, accounting, and data. This year is shared with our Business Management and Accounting and Finance programmes, so you can explore before committing.
Year 2: Specialise in marketing
Deep dive into consumer behaviour, digital marketing, brand strategy and analytics. Professional skills modules help you build your CV and develop your professional presence.
Year 3: Put it into practice
Work on live briefs with real clients, go on a work placement, study abroad through our international partnerships, or enter marketing competitions. You’ll build a portfolio of real work to show employers.
Year 4: Your capstone project
A substantial final project where you demonstrate your expertise. Choose from a campaign, consultancy project, research project, or venture development, supported by academics and industry mentors.
You’ll be assessed via a combination of methods:
Portfolio projects
Presentations
Examinations
Group work
Simulations
Work assessments.
We also have international partner institutions, from the US to Asia, and all stops in between, where you can study in English for a term or a year. This is an excellent opportunity to enhance your CV, as it shows your willingness to experience different cultures and methods of working.
This degree is delivered using blended learning.
Blended learning means that some delivery is online, and some is on-campus. In the early stages, delivery is predominantly face-to-face with a little online. But the balance changes as you gain confidence in using technology for study.
Blended delivery not only provides an opportunity for a richer study environment, it also gets you used to online delivery. This is very common in all kinds of employee and professional development training.
We have applied for this degree to be accredited by the Chartered Institute of Marketing (CIM).
Accreditation displays a mark of the quality and the valuable skills our marketing students gain. Successfully completing an accredited course takes you partway towards a professional CIM qualification.
This Marketing course (UCAS: N520) is currently available for Year one entry only. If you are looking for entry into Year two, please visit BA (Hons) Marketing and Business Management.
Please note: All applicants must have passes in English and Maths, Lifeskill Maths or Application of Maths - National 5 grade C or GCSE grade C/4 or equivalent. National 5 ESOL is accepted in lieu of National 5 English. You may be eligible to take ABE111: Numbers for Everyday Life in lieu of a National 5 Maths qualification at grade C or GCSE grade C/4 or an acceptable equivalent.
Higher Application of Maths at grade C accepted.
If there is a subject that does not appear, please contact our Admissions Office (admissions@abertay.ac.uk) who will be able to confirm whether or not it would be considered for entry.
Please visit our College Qualifications pages for suitable College courses.
See information about studying and applying to Abertay for International students.
If you have the potential and motivation to study at university, regardless of your background or personal circumstances, we welcome your application.
We understand some people have faced extra challenges before applying to university, which is why we consider the background in which your academic grades have been achieved when making an offer.
If you expect to receive passes in three Scottish Highers (grades A–C) and have...
been in care, or are a young carer yourself
attended a school or lived in an area where not many people go to university
are eligible for free school meals
are a young person estranged from your family
are a government-recognised refugee or have asylum seeker status
are a registered pupil with sustained engagement in a targeted aspiration-raising programme such as LIFT OFF, LEAPS, FOCUS West or Aspire North
... we encourage you to submit an application.
| Qualification Type | Grade Requirements | Essential Subjects |
| Higher (standard entry) | BBBC | None |
| Higher (minimum entry) We may make you an offer at the minimum entry grades if you meet the criteria. Find out if you're eligible for minimum entry (see below). | BBC | None |
| A-Level | CCC | None |
| T Level | C or higher | in Core Component in one of the following:- Education & Early Years, Legal Services, Finance, Accounting, Management & Administration or Agriculture, Land Management & Production |
| Irish Highers | H3H3H3H3 | None |
| International Baccalaureate Diploma Based Programme (IBDP) | 25 Points | None |
| International Baccalaureate Career-related Programme (IBCP) | We encourage applications with the IBCP but understand that your combination of qualifications may differ depending on where you are studying. | We accept the International Baccalaureate Careers-related Programme (IBCP). Any subject requirements must be met as per our published IB Diploma requirements. |
| BTEC Extended Diploma | MMM | Business (all pathways) |
| AHEAD | - | Successful completion of the relevant stream of our AHEAD programme |
| SWAP Access | BBB | Access to (one of the following):- University Study, Community, Education & Humanities, Arts & Social Science and Primary Education, Languages with Business, Languages, Arts & Social Science, Humanities & Primary Education, Arts & Humanities, Humanities, Humanities (Teaching), Degree Studies |
| SQA HNC/HND | C | Our College Qualifications pages list approved HNC/HND courses |
We welcome applicants from around the world and accept a wide range of international qualifications. Please select your country below to view specific entry requirements. If your qualification is not listed, please contact us at admissions@abertay.ac.uk
All courses at Abertay University are taught in English. If your first language is not English, you will need to demonstrate that you meet our English language requirements.
Please see English Language Requirements for the full list of accepted qualifications and further details.
For more information on the application process, tuition fees and scholarships, studying in Scotland, and to contact our International Team, please visit our International Students page.
Applicants will typically be required to achieve CCC at A-Level, to include any essential subject(s).
Applicants who have passed the full IBDP with a total minimum score of 25, with any essential subjects achieved at SL5 or HL4, will be considered for Year 1 entry.
If applying for a programme within our Department of Games Technology and Mathematics, Games and Arts, or Cybersecurity and Computing, applicants will require a total minimum score of 26, with any essential subjects achieved at SL5 or HL4.
Applicants with a total minimum score of 30 or above, with any essential subjects achieved at HL5, may be considered for Year 2 entry. Applicants can choose to start their programme in Year 1 if offered Year 2 entry.
English language: English B at S5 or H4 is accepted. For English A, no grade is specified. For alternative English language qualifications, please see below.
We accept and encourage applications with the International Baccalaureate Careers-related Programme (IBCP) but understand that your combination of qualifications may differ depending on where you are studying.
Applicants studying the full IBCP will be required to pass CP Core. IBDP courses will have to relate to essential subjects (where relevant) and passed with SL5 or HL4.
Entry to Year 1
Applicants studying a US High School Diploma will be required to pass with a GPA of 2.8 (on a 4-point scale). Any essential subjects to be achieved with minimum grade B.
If applying for year 1 entry, standardised testing is optional, however may make an application more competitive, particularly if the High School Diploma score is lower than stated above, or if the essential subject is not covered in the curriculum.
We will consider a lower High School Diploma score if sufficient evidence exists to support an offer such as strong scores in standardised tests, professional experience in the subject area, extracurricular activities linked to the programme, college classes, etc.
Standardised tests accepted for Y1 entry may include one or more of the following:
AP tests are an ideal way to meet essential subject pre-requisites. If no testing is available, strong grades in year 11 of the US High School Diploma in required subjects will be considered.
Entry to Year 2
Applicants studying a US High School Diploma will be required to pass with a GPA of 3.3 (on a 4-point scale). Any essential subjects to be achieved with minimum grade A.
If applying for year 2 entry, standardised testing is required.
Standardised tests accepted for Y2 entry may include one or more of the following:
If applying through UCAS, please send your transcript and any test scores directly to admissions@abertay.ac.uk, quoting your UCAS number and full name.
If applying directly, you will be given the opportunity to upload your transcript and test scores within your application.
Applicants will typically be required to pass the Diplomë e Maturës Shtetërore with an overall grade of 7.5, to include any essential subject(s).
Applicants will typically be required to pass the Baccalauréat Technique / Commercial with an overall grade of 14, to include any essential subject(s).
Applicants will typically be required to pass the Baccalauréat de l'Enseignement Secondaire with an overall grade of 14, to include any essential subject(s).
Applicants with national school qualifications will typically be required to pass the first year of a university degree in a relevant subject with an average grade of 12/20, to include any essential subject(s).
Applicants will typically be required to pass the Título de Técnico Superior/Universitario with an overall grade of 6.5, to include any essential subject(s).
Applicants will typically be required to pass the Trayecto Técnico Profesional with an overall grade of 6.5, to include any essential subject(s).
Applicants will typically be required to pass the Araratian Baccalaureate at Extended Level with grades CCC, to include any essential subjects.
Applicants will typically be required to pass the Certificate of Secondary General Education wih an average of 13 and the first year of a university degree in a relevant subject with an average grade of 64%, to include any essential subject(s).
Applicants will typically be required to pass the Year 12 Certificate plus ATAR rank of 77 or Overall Position of 11, to include any essential subject(s) at Year 12 with grade B, grade 3 or Sound Achievement.
Applicants will typically be required to pass the Reifeprüfung/Maturazeugnis with an overall grade of 2.8, to include any essential subject(s) at grade 2.
English language: English at grade 2 in the Reifeprüfung/Maturazeugnis is accepted. For alternative English language qualifications, please see below.
Applicants will typically be required to pass the Tam Orta Tahsil Hazzinda Aggestat with an average of 4, and the first year of a university degree in a relevant subject with an average grade of 62%, to include any essential subject(s).
Applicants will typically be required to pass the Shahadat Al-Thanawaya Al-Aama/General Secondary Education Certificate with an average of 60%, and the first year of a university degree or post-secondary diploma in a relevant subject with an average grade of 65% or 2.25 (on the 4 point scale), to include any essential subject(s).
Applicants will typically be required to pass the Intermediate/Higher Secondary School Certificate at an average of 2.5, and the first year of a university degree in a relevant subject with an average grade of 60%, to include any essential subject(s) at 60% or grade B.
Applicants will typically be required to pass the Certificate of General Secondary Education at an average of 6, and the first year of a university degree in a relevant subject with an average grade of 6.0, to include any essential subject(s).
Applicants will typically be required to pass the Certificate d'Enseignement Secondaire Supérieur with an overall average of 60%, to include any essential subject(s) at 65%.
Applicants will typically be required to pass the Diploma van secundair onderwijs with an overall average of 60%, to include any essential subject(s) at 65%.
Applicants will typically be required to pass the Abschlusszeugnis der Oberstufe des Sekundarunterrichts with an overall average of 60%, to include any essential subject(s) at 65%.
Applicants will typically be required to pass the European Baccalaureate with an overall grade of 70%, to include any essential subject(s) at grade 7.
English language: English Language 1 at grade 6 or English Language 2 at grade 7 are accepted. For alternative English language qualifications, please see below.
Applicants will typically be required to pass the Diploma de Bachiller at 64%, and the first year of a university degree in a relevant subject with an average grade of 63%, to include any essential subject(s) at 70%.
Applicants will typically be required to pass the General Certificate of Secondary Education at an average of 4.5, and the first year of a university degree in a relevant subject with an average grade of 65%, to include any essential subject(s).
Applicants studying Certificado de Ensino Medio will be required to pass with 7.5 (on a 10-point scale). Any essential subject to be achieved with minimum grade 8.
If applying to year 1 entry, university entrance testing is optional, however may make an application more competitive.
Standardised tests accepted for Y1 entry may include one or more of the following:
Year 2 entry is not available to applicants studying Certificado de Ensino Medio or Titulo de Tecnico.
English language test or equivalent required.
Applicants studying Titulo de Tecnico will be required to pass with 7.5 (on a 10-point scale). Any essential subject to be achieved with minimum grade 8.
If applying to year 1 entry, university entrance testing is optional, however may make an application more competitive.
Standardised tests accepted for Y1 entry may include one or more of the following:
Year 2 entry is not available to applicants studying Titulo de Tecnico.
English language test or equivalent required.
Applicants will typically be required to pass Brunei A Levels in 3 subjects at grades CCC, to include any essential subject(s).
Applicants will typically be required to pass the Diploma za Sredno Obrazonvanie with an average score of 4.5, to include any essential subject(s) at grade 5.
Applicants will typically be required to pass the Diploma of Upper Secondary Education at average of C, and the first year of a university degree in a relevant subject with an average grade of 65%, to include any essential subject(s) at 65%.
Applicants will typically be required to pass the Baccalaureat or Baccalureat Technique with an overall grade of 12, to include any essential subject(s) at grade 12.
Applicants will typically be required to complete the Secondary School Diploma or Diplôme d'Études Collégiales with five grade 12 subjects at an average of 65%, to include any essential subject(s) at 65%.
Applicants will typically be required to pass the Licencia de Education with a GPA of 4.5 (7-point scale) overall. Applicants will also need to have completed the first year of a university degree in a relevant subject with an average of 4.5 (7-point scale) GPA, with the essential subject at a minimum of 5.0 (7-point scale) GPA.
Applicants will typically be required to complete Senior Middle/High School Certificate/Diploma at an average of 75%, to include any essential subject(s) at 77%; and pass GAOKAO with 500 points (based on the 750 points scheme).
We recognise the Aptitude Scholastic Tests (ASTs) for entry to all our undergraduate programmes. The AST grades are equivalent to the below A Level grades:
A Level Grade = AST Score
A = 210+
B = 170 - 209
C = 140 - 169
D = 100 - 139
Specific entry requirements for each course (year 1 and year 2 if applicable) can be found on each course page.
Applicants should also meet our minimum requirements for English language and any portfolio or interview requirement (see course page for details).
Applicants will typically be required to pass the Bachiller Academico at an average of 3.25, and the first year of a university degree or Tecnico Universitario in a relevant subject with an average grade of 3.3, to include any essential subject(s) at grade 3.
Applicants will typically be required to pass the Svjedodžba o Maturi with an overall grade of 3.2, to include any essential subject(s) at grade 3.
Applicants will typically be required to pass the Apolytírio Lykeíou with an overall grade of 17.0, to include any essential subject(s) at grade 17.
Applicants will typically be required to pass the Vysvědčení o maturitní zkoušce with an overall grade of 2.4, to include any essential subject(s) at grade 2.
Applicants will typically be required to complete the Studentereksamen (STX), including 3 Level A subjects an overall grade of 7, to include any essential subject(s) at grade 7.
English language: Studentereksamen English Level A or B at grade 7 is accepted. For alternative English language qualifications, please see below.
Applicants will typically be required to pass the Título de Bachiller at an average of 7.0, and the first year of a university degree in a relevant subject with an average grade of 13 / 60%, to include any essential subject(s) at 60%.
Applicants will typically be required to pass the Certificate of General Secondary Education with a minimum of 71%, in include any essential subject at 70%.
Applicants who have achieved a Diploma from a Technical/ Commercial/ Industrial/ Health Institute may be granted entry to Year 2 of our degrees if they pass with a minimum of 71%, to include any essential subject at 70%.
Applicants will typically be required to pass the Gumaasiumi lõputunnistus with an average score of 3.2, to include any essential subject(s) at grade 4; and pass 3 state examinations at a minimum of 55% (or 2 states examinations plus C1 Advanced English CAE or IELTS).
English language: 75% in the English state examination is accepted, or C1 Advanced English CAE or IELTS (overall score 6.0 with no band lower than 5.5). For alternative English language qualifications, please see below.
Applicants will typically be required to complete the Studentsprogv at an overall grade of 7, to include any essential subject(s) at Level A grade 7.
Applicants will typically be required to pass the Ylioppilastutkinto/Studentexamen at an overall grade 4, to include any essential subject(s) at grade 5.
English language: Advanced English at grade 5 within the Ylioppilastutkinto/Studentexamen is accepted. For alternative English language qualifications, please see below.
Year 1 Entry: Applicants studying the French Baccalaureate will be required to pass with 11 / 20. Any essential subject to be achieved with minimum grade 12.
Year 2 Entry: Applicants studying the French Baccalaureate / OIB will be required to pass with 16 / 20. Any essential subject to be achieved with minimum grade 13.
English at grade 14 in the Baccalauréat Général/Professionnel/Technologique is accepted.
Year 1 Entry: Applicants studying the OIB will be required to pass with 10 / 20. Any essential subject to be achieved with minimum grade 12.
Year 2 Entry: Applicants studying the French Baccalaureate / OIB will be required to pass with 16 / 20. Any essential subject to be achieved with minimum grade 13.
English at grade 12 in the Option Internationale du Baccalauréat is accepted. This must be awarded within the last 5 years.
Year 2 Entry
Applicants studying the Brevet de Technicien Supérieur (BTS), Diplôme Universitaire de Technologie (DUT) or the Diplôme Bachelor Universitaie de Technologie (BUT) may be eligible for Y2 entry. Transcripts will be assessed by Abertay on a case-by-case basis to determine essential subject and module match.
English Language Requirement
English language test or equivalent required.
Applicants will typically be required to pass the WAEC in at least five subjects at an average of B/C, and the first year of a university degree in a relevant subject with an average grade of 54%/2.00, to include any essential subject(s) at 60%/2.70.
English language: English at C6 or higher in the WAEC is accepted. For alternative English language qualifications, please see below.
Applicants will typically be required to pass the NECO in at least five subjects at an average of B/C, and the first year of a university degree in a relevant subject with an average grade of 54%/2.00, to include any essential subject(s) at 60%/2.70.
English language: English at C6 or higher in the NECO is accepted. For alternative English language qualifications, please see below.
Applicants will typically be required to pass the Sashualo Skolis Atestati (Secondary School Certificate) at an average grade of 7, and the first year of a university degree in a relevant subject with an average grade of 65%, to include any essential subject(s).
Applicants will typically be required to pass the Shualo Specialuri Sastsavleblis Diplomi (Special School Leaving Diploma) at an average grade of 7, and the first year of a university degree in a relevant subject with an average grade of 65%, to include any essential subject(s).
Applicants will typically be required to pass the Abitur with an overall grade of 2.4, to include any essential subject(s) at grade 11.
English language: Abitur English at grade 10 is accepted. For alternative English language qualifications, please see below.
Year 1 Entry
Applicants will be required to pass the West African Senior School Certificate (WASSCE) with a minimum 7 subjects: Four subjects with grade B3 or above; Remaining 3 subjects at grade C6 or above; Where a subject is required, B2 or above must be achieved.
We can also accept A-Levels at a minimum of CCC and the International Baccalaureate Diploma Programme (IBDP) at 24 points overall.
Year 2 Entry
Applicants will be required to pass the West African Senior School Certificate (WASSCE) with a minimum 7 subjects: Four subjects with grade B3 or above; Remaining 3 subjects at grade C6 or above; Where a subject is required, B2 or above must be achieved in addition to a Foundation Year or 1 Year at University.
We can also accept A-Levels at a minimum of BBB and the International Baccalaureate Diploma Programme (IBDP) at 30 points overall.
English Language Requirement
The WASSCE English at C6 will be accepted for English Langauge proof, with no expiry date.
Year 1 Entry
Applicants will be required to pass the West African Senior School Certificate (WASSCE) with a minimum 7 subjects: Four subjects with grade B3 or above; Remaining 3 subjects at grade C6 or above; Where a subject is required, B2 or above must be achieved.
Year 2 Entry
Applicants will be required to pass the West African Senior School Certificate (WASSCE) with a minimum 7 subjects: Four subjects with grade B3 or above; Remaining 3 subjects at grade C6 or above; Where a subject is required, B2 or above must be achieved in addition to a Foundation Year or 1 Year at University.
English Language Requirement
The WAEC English at C6 will be accepted for English Langauge proof, with no expiry date.
Year 1 Entry
Applicants will typically be required to pass the NECO five subjects at A/B including English and Maths; or A-Level CCC / International Baccalaureate 24.
Year 2 Entry
Applicants will typically be required to pass the NECO + Foundation Year or Ordinary National Diploma (ND) 2.5 GPA or JUPEB: BBB or A-Level BBB / International Baccalaureate 30.
English language: English at C6 or higher in the NECO is accepted. For alternative English language qualifications, please see below.
Applicants will typically be required to pass the Greek Apolytirion of Geniko Lykeio between grade 15 to 17, to include any essential subject(s) at grade 16.
Applicants will typically be required to pass the Caribbean Advanced Proficiency Examination (CAPE) with 6 units as follows: 4 units at III, 2 units at IV, to include any essential subject(s) at III.
Year 1 Entry
Applicants will typically be required to pass the Hong Kong HKDSE at 3333 in 4 core subjects, with elective subjects at 333 (for 3 electives) or 43 (for 2 electives), to include any essential subject(s) at 3.
Year 2 Entry
Applicants will typically be required to pass the Hong Kong HKDSE at 4333 in 4 core subjects, with elective subjects at 433 (for 3 electives), to include any essential subject(s) at 4.
English Language Requirement
An overall score of 4 in the HKDSE with a minimum of 3 in each component can used provided it is completed within 5 years of the start of the course.
Applicants will typically be required to pass the Érettségi Bizonyítvány at an overall grade 4.0, with 2 higher subjects at grade 4, to include any essential subject(s).
Applicants will typically be required to pass the Stúdentspróf at an overall grade 6, to include any essential subject(s) at grade 6.
Applicants will typically be required to pass the Indian Senior School (Year 12) exam at an average of 60%, to include any essential subject(s) at 65%.
Applicants will typically be required to pass the Sekolah Menengah Kejuruan/Madrasah Aliyah (SMK / MA) at 71%, to include any essential subject(s).
English Language test required.
Applicants from Ireland should check the UK Year 1 Entry tab for entry requirements with Irish Highers.
Applicants will typically be required to pass the Te'udat Bagrut or Bagrut with at least 2 subjects at level 5 and 1 subject at level 4 at an average of 60%, to include any essential subject(s) at Level 5 with 65%.
Applicants studying Diploma di Esame de Stato will be required to pass with a minimum overall score of 60%. Essential subjects must be included at grade 8 / 10.
English language test or equivalent required.
Applicants will typically be required to pass the European Baccalaureate with an overall grade of 70%, to include any essential subject(s) at grade 7.
English language: English Language 1 at grade 6 or English Language 2 at grade 7 are accepted. For alternative English language qualifications, please see below.
Year 1 Entry: Applicants studying the Baccalauréat will be required to pass with 11 / 20. Any essential subject to be achieved with minimum grade 12.
Year 2 Entry: Applicants studying the Baccalauréat will be required to pass with 16 / 20. Any essential subject to be achieved with minimum grade 13.
English at grade 14 in the Baccalauréat Général/Professionnel/Technologique is accepted.
Year 2 Entry: Applicants studying the Brevet de Technicien Supérieur (BTS), Diplôme Universitaire de Technologie (DUT) may be eligible for Y2 entry. Transcripts will be assessed by Abertay on a case-by-case basis to determine essential subject and module match.
English Language Requirement: English language test or equivalent required.
Applicants will typically be required to achieve CCC at A-Level, to include any essential subject(s).
Applicants who have passed the full IBDP with a total minimum score of 25, with any essential subjects achieved at SL5 or HL4, will be considered for Year 1 entry.
If applying for a programme within our Department of Games Technology and Mathematics, Games and Arts, or Cybersecurity and Computing, applicants will require a total minimum score of 26, with any essential subjects achieved at SL5 or HL4.
Applicants with a total minimum score of 30 or above, with any essential subjects achieved at HL5, may be considered for Year 2 entry. Applicants can choose to start their programme in Year 1 if offered Year 2 entry.
English language: English B at S5 or H4 is accepted. For English A, no grade is specified. For alternative English language qualifications, please see below.
We accept and encourage applications with the International Baccalaureate Careers-related Programme (IBCP) but understand that your combination of qualifications may differ depending on where you are studying.
Applicants studying the full IBCP will be required to pass CP Core. IBDP courses will have to relate to essential subjects (where relevant) and passed with SL5 or HL4.
Entry to Year 1
Applicants studying a US High School Diploma will be required to pass with a GPA of 2.8 (on a 4-point scale). Any essential subjects to be achieved with minimum grade B.
Standardised tests accepted for Y1 entry may include one or more of the following: SAT: 1050+, ACT: 24+, AP: 3+
Entry to Year 2
Applicants studying a US High School Diploma will be required to pass with a GPA of 3.3. Essential subjects at Grade A. Standardised testing is required.
Applicants will typically be required to pass the Caribbean Advanced Proficiency Examination (CAPE) with 6 units as follows: 4 units at III, 2 units at IV, to include any essential subject(s) at III.
Applicants will typically be required to pass the Certificate of Completed Secondary Education at an average of 3, and the first year of a university degree in a relevant subject with an average grade of 70% / 2.33, to include any essential subject(s).
Applicants will typically be required to pass the Kenya Certificate of Secondary Education (KCSE) at an average of B, to include any essential subject(s) at B.
English Language Requirement: We can accept the English KCSE Grade C or above.
Applicants will typically be required to pass the High School Diploma at an average of 80% / B / WU, to include any essential subject(s) at 75%.
Applicants will typically be required to pass the Certificate of Complete General Secondary Education at an average of 3, and the first year of a university degree in a relevant subject with an average grade of 3.4, to include any essential subject(s).
Applicants will typically be required to pass the Atestas par vispārējo vidējo izglītību with an average score of 7, to include 3 state exams at a minimum of 70%, to include any essential subject(s) at 70%.
English language: 80% in the English state exam is accepted. For alternative English language qualifications, please see below.
Applicants will typically be required to pass the Baccalauréat Libanais or Baccalauréat II with 12, to include any essential subject(s) at grade 12.
Applicants will typically be required to pass the Brandos Atestatas with an average score of 7 with a minimum of 70% in 3 state exams, to include any essential subject(s) at grade 8.
English language: 80% in the English state exam is accepted. For alternative English language qualifications, please see below.
Applicants will typically be required to pass the Diplôme de Fin d'Études Secondaires at an overall grade of 42, to include any essential subject(s) at grade 44.
Applicants will typically be required to pass the European Baccalaureate with an overall grade of 70%, to include any essential subject(s) at grade 7.
English language: English Language 1 at grade 6 or English Language 2 at grade 7 are accepted. For alternative English language qualifications, please see below.
Applicants will typically be required to pass the Certificate of Higher Secondary Education with 70%, to include any essential subject(s) at 73%.
Applicants will typically be required to pass the Ensino Secundário Complementar with grade 2.6, to include any essential subject(s) at grade 3.
Applicants will typically be required to pass the Cambridge Overseas Higher School Certificate (COHSC) with grades CCC, to include any essential subject(s) at grade C.
Applicants will typically be required to pass the Malawian School Certificate of Education at grade 5, and the first year of a university degree in a relevant subject with an average of 60%, to include any essential subject(s).
Applicants will typically be required to pass the Sijil Tinggi Persekolahan Malaysia (STPM) with a minimum of 3 subjects at BCC/2.30 and any essential subjects at B/3.
English language test required.
Year 1 Entry
Applicants will typically be required to pass the Unified Examination Certificate (UEC) with 4 subjects at 70% / B5 B5 B5 B5, to include any essential subject(s) at grade 75% / B5.
English Language Requirement
The UEC is not accepted as proof of English Language.
Applicants will typically be required to pass the Matriculation Certificate Examination with grades BC at Advanced level and CCCC at Intermediate level, to include any essential subject(s) at Advanced level grade C.
Year 1 Entry
Applicants who have studied and passed a national high school level curriculum in Mexico are required to pass year 1 of one of the Titulo de Licenciado, with a minimum overall score of 6.0 (on a 10 point scale), with minimum 6.5 achieved in essential subjects.
Applicants who have studied and passed a recognised foundation programme can also gain access to year 1 of our programmes.
Year 2 Entry
Not available to applicants studying national high school curriculum.
English Language Requirement
English language test or equivalent required.
Year 1 Entry
Applicants who have studied and passed a national high school level curriculum in Mexico are required to pass year 1 of one of the Titulo (Professional) de (subject area) with a minimum overall score of 6.0 (on a 10 point scale), with minimum 6.5 achieved in essential subjects.
Applicants who have studied and passed a recognised foundation programme can also gain access to year 1 of our programmes.
Year 2 Entry
Not available to applicants studying national high school curriculum.
English Language Requirement
English language test or equivalent required.
Year 1 Entry
Applicants who have studied and passed a national high school level curriculum in Mexico are required to pass year 1 of one of the Titulo do Tecnico Superior Universitario with a minimum overall score of 6.0 (on a 10 point scale), with minimum 6.5 achieved in essential subjects.
Applicants who have studied and passed a recognised foundation programme can also gain access to year 1 of our programmes.
Year 2 Entry
Not available to applicants studying national high school curriculum.
English Language Requirement
English language test or equivalent required.
Applicants will typically be required to pass the Diplomă de Bacalaureat with an overall grade of 6.0, to include any essential subject(s) at grade 7.
Applicants will typically be required to pass the Higher Secondary Education Certificate with a minimum of 65%, with essential subjects at 65%. On the 4-point GPA scale, applicants will need to pass with 2.6 GPA, with the essential subject at 2.8 GPA.
Applicants will typically be required to pass the Voorbereidend Wetenschappelijk Onderwijs (VWO) with an overall score of 6.6, to include any essential subject(s) at grade 7.
English language: English at grade 8 in HAVO is accepted. For alternative English language qualifications, please see below.
Applicants will typically be required to pass the Year 12 Certificate plus ATAR rank of 77 or Overall Position of 11, to include any essential subject(s) at Year 12 with grade B, grade 3 or Sound Achievement.
Year 1 Entry
Applicants will typically be required to pass the WAEC with five subjects at A/B including English and Maths; or A-Level CCC / International Baccalaureate 24
Year 2 Entry
Applicants will typically be required to pass the WAEC + Foundation Year or Ordinary National Diploma (ND) 2.5 GPA or JUPEB: BBB or A-Level BBB / International Baccalaureate 30.
English Language Requirement: WAEC at C6 allowed for English Language with no expiry date.
Year 1 Entry
Applicants will typically be required to pass the NECO five subjects at A/B including English and Maths; or A-Level CCC / International Baccalaureate 24.
Year 2 Entry
Applicants will typically be required to pass the NECO + Foundation Year or Ordinary National Diploma (ND) 2.5 GPA or JUPEB: BBB or A-Level BBB / International Baccalaureate 30.
English language: English at C6 or higher in the NECO is accepted. For alternative English language qualifications, please see below.
Year 4 Entry
Applicants who have studied the Nigerian HND in a relevant subject and have acheived a minimum of a 2.50 GPA, will be considered for entry to Year 4 of our degrees.
Applicants will typically be required to pass the Secondary School Leaving Diploma/Matura with an overall grade of 3.5, to include any essential subject(s) at grade 3.
Applicants studying Vitnemål for Vidergaende Opplaering will be required to pass with 3.4 (on a 6-point scale). Any essential subject to be achieved with minimum grade 4.
English at grade 4 in the Vitnemål for Vidergaende Opplaering is accepted. This must be awarded within the last 5 years.
Applicants will typically be required to pass the General Secondary Education Certificate Examination at 65% minimum.
In addition, applicants will also need to have completed a Foundation Programme or the 1st year at University in a relevant subject, with an average grade of 3.0 GPA (on a 4 point scale), to include any essential subject at 3.0 (on a 4 point scale).
Applicants will typically be required to pass the Higher Secondary School Certificate (HSSC) at 75% overall with 75% in the essential subject
OR
We will also accept the Higher Secondary School Certificate at an average of 60% / 2.6 GPA, and the first year of a university degree or a Foundation study in a relevant subject with an average grade of 60%, to include any essential subject(s) at 68%.
Qualifi Diploma is not accepted.
English Language Requirement
HSSC English at 80% accepted for entry to Year 1 of an undergraduate degree, in the same year of issue only.
Applicants will typically be required to pass the Senior High School with a minimum average of 80% in the relevant subject.
Applicants will typically be required to pass the Matura with an average score of 60%, to include 3 Advanced subjects at a minimum of 50%, to include any essential subject(s) at Advanced level with a score of 70%.
Applicants will typically be required to pass the Diploma/Certificado Nível Secundário de Educação with an overall grade of 14, to include any essential subject(s) at grade 16.
Applicants will typically be required to pass the Qatar Senior School Certificate (Shahadat Al-Thanawaya Al-Aama) at an average of 60%, and the first year of a university degree in a relevant subject with an average grade of 2.0/70%, to include any essential subject(s) at 2.5/75%.
Applicants will typically be required to pass the Diplomă de Bacalaureat with an overall grade of 7, to include any essential subject(s) at grade 8.
Applicants will typically be required to pass the Attestat o Srednem Obrzovanii (Certificate of Secondary Education) at an average of 4, and the first year of a university degree in a relevant subject with an average grade of 3.5, to include any essential subject(s).
Applicants will typically be required to pass the General Secondary Education Certificate (Tawjihiyah) with an average of 60%, and either the post-secondary diploma or first year of a university degree in a relevant subject with an average grade of 3.0/70%, to include any essential subject(s) at 75%.
Applicants will typically be required to pass Singapore GCE A-Levels with grades CCC, to include any essential subject(s).
Applicants will typically be required to pass the Vysvedčenie o maturitnej skúške at grade 2.4, to include any essential subject(s) at grade 2.
English language: English at B2 level at grade 2 in the Vysvedčenie o maturitnej skúške is accepted. For alternative English language qualifications, please see below.
Applicants will typically be required to pass the Maturitetno spričevalo at grade 3.5, to include any essential subject(s) at grade 4.
Year 1 Entry
Applicants will typically be required to pass the National Senior Certificate (with Matriculation Endorsement) with 4 subjects at 5555, to include any essential subject(s).
Year 2 Entry
Applicants will typically be required to pass the National Senior Certificate (with Matriculation Endorsement) with 5 subjects at 56666, to include any essential subject(s).
English Language Requirement
We can accept the National Senior Certificate at Grade C or 5.
Applicants will typically be required to pass the Título de Bachiller with an average score of 6.8, to include any essential subject(s) at grade 7.
Applicants will typically be required to pass the European Baccalaureate with an overall grade of 70%, to include any essential subject(s) at grade 7.
English language: English Language 1 at grade 6 or English Language 2 at grade 7 are accepted. For alternative English language qualifications, please see below.
Applicants will typically be required to pass Sri Lankan A-Levels with grades CCC, to include any essential subject(s).
Applicants will typically be required to pass the Sudan School Certificate with an average of 60%/C, and the first year of a university degree in a relevant subject with an average grade of 65%/B, to include any essential subject(s).
Applicants will typically be required to pass the Avgangsbetyg/Slutbetyg fran Gymnasieskola with an average score of 15.5, to include any essential subject(s) at level 5 grade B.
English language: English Level 5 at grade B or English Level 6 at grade C in the Avgangsbetyg/Slutbetyg fran Gymnasieskola is accepted. For alternative English language qualifications, please see below.
Applicants studying any of the above Matura will be required to pass with a minimum overall grade of 4.0 (6-point scale). Essential subjects must be included at Grade 4.
English language test or equivalent required.
Applicants studying any of the above Matura will be required to pass with a minimum overall grade of 4.0 (6-point scale). Essential subjects must be included at Grade 4.
English language test or equivalent required.
Applicants studying any of the above Matura will be required to pass with a minimum overall grade of 4.0 (6-point scale). Essential subjects must be included at Grade 4.
English language test or equivalent required.
Applicants will typically be required to pass the Senior High School Diploma at an average of 75%, and the first year of a university degree in a relevant subject with an average grade of 70%, to include any essential subject(s) at 75%.
Applicants will typically be required to pass the Certificate of Complete General Secondary Education at an average of 3, and the first year of a university degree in a relevant subject with an average grade of 3.4, to include any essential subject(s).
Applicants will typically be required to pass Tanzanian ACSE with grades CCC, to include any essential subject(s).
Applicants will typically be required to complete the Certificate of Secondary Education/Maw 6 with an average of 70%/3.0, to include any essential subject(s) at grade 3; or complete the first year of a university degree in a relevant subject with an average of 2.0, to include any essential subject(s) at 2.5.
English Language test required.
Applicants studying Lise Diplomasi (or above-named diploma) will be required to pass with 65% overall. Any essential subject to be achieve with minimum score 70%.
English language test or equivalent required.
Applicants studying Lise Diplomasi (or above-named diploma) will be required to pass with 65% overall. Any essential subject to be achieve with minimum score 70%.
English language test or equivalent required.
Applicants will typically be required to pass the Certificate of Secondary Education at an average of 3, and the first year of a university degree in a relevant subject with an average grade of 3.5, to include any essential subject(s).
Applicants will typically be required to pass UACE with grades CCC, to include any essential subject(s).
Applicants will typically be required to pass the Certificate of Complete General Secondary Education, and the first year of a university degree in a relevant subject with an average grade of 65% / 2.2 (on the 4 point scale) / 4.0 (on the 5 point scale), to include any essential subject(s).
Applicants will typically be required to pass the General Secondary Education Certificate Examination at 65%, and the first year of a university degree in a relevant subject with an average grade of 2.0, to include any essential subject(s) at grade 2.3.
Entry to Year 1
Applicants studying a US High School Diploma will be required to pass with a GPA of 2.8 (on a 4-point scale). Any essential subjects to be achieved with minimum grade B.
If applying for year 1 entry, standardised testing is optional, however may make an application more competitive, particularly if the High School Diploma score is lower than stated above, or if the essential subject is not covered in the curriculum.
We will consider a lower High School Diploma score if sufficient evidence exists to support an offer such as strong scores in standardised tests, professional experience in the subject area, extracurricular activities linked to the programme, college classes, etc.
Standardised tests accepted for Y1 entry may include one or more of the following:
AP tests are an ideal way to meet essential subject pre-requisites. If no testing is available, strong grades in year 11 of the US High School Diploma in required subjects will be considered.
Entry to Year 2
Applicants studying a US High School Diploma will be required to pass with a GPA of 3.3 (on a 4-point scale). Any essential subjects to be achieved with minimum grade A.
If applying for year 2 entry, standardised testing is required.
Standardised tests accepted for Y2 entry may include one or more of the following:
If applying through UCAS, please send your transcript and any test scores directly to admissions@abertay.ac.uk, quoting your UCAS number and full name.
If applying directly, you will be given the opportunity to upload your transcript and test scores within your application.
Entry to Year 1
Applicants studying a GED (General Educations Development Test) will be required to pass with an overall score of 580/800, with a minimum score of 145/200 in each of the 4 subtests. Any essential subjects to be achieved with a minimum score of 150/200 in a relevant subtest.
If applying for year 1 entry, standardised testing is optional, however may make an application more competitive, particularly if the GED score is lower than stated above, or if the essential subject is not covered in the curriculum.
We will consider a lower GED score if sufficient evidence exists to support an offer such as strong scores in standardised tests, professional experience in the subject area, extracurricular activities linked to the programme, college classes, etc.
Standardised tests accepted for Y1 entry may include one or more of the following:
AP tests are an ideal way to meet essential subject pre-requisites. If no testing is available, strong grades in year 11 of the US High School Diploma in required subjects, or strong scores in relevant components of the GED or TASC will be considered.
If applying through UCAS, please send your transcript and any test scores directly to admissions@abertay.ac.uk, quoting your UCAS number and full name.
If applying directly, you will be given the opportunity to upload your transcript and test scores within your application.
Entry to Year 1
Applicants studying a TASC (Test Assessing Secondary Completion) will be required to complete each of the 5 subtests with a minimum score of 560/800. A minimum score of 5/8 is required in the Language Arts (Writing) essay writing assessment. Any essential subjects to be achieved with a minimum score of 600/800 in a relevant subtest.
Applicants will typically be required to pass the Diploma of Academic Lyceum at an average of 3, and the first year of a university degree in a relevant subject with an average grade of 60%, to include any essential subject(s).
Applicants will typically be required to pass the Título de Técnico Superior Universitario, and the first year of a university degree in a relevant subject with an average grade of 50% / 6.1 (on the 10 point scale) / 12 (on the 20 point scale), to include any essential subject(s).
Year 1 Entry
Applicants will typically need to complete the Bang Tot Nghiep Trung Hoc Pho Thong (Senior Secondary School Graduation Diploma) and the first year of a university programme or an international pathway programme.
Applicants will typically be required to pass the Zambian GCE with grades 1-6 in five subjects, to include any essential subject(s).
Year 1 Entry
Applicants will typically be required to pass the Zimbabwe General Certificate of Education at Advanced Level with grades CCC, to include any essential subject(s).
Year 2 Entry
Applicants will typically be required to pass the Zimbabwe General Certificate of Education at Advanced Level with grades BBB, to include any essential subject(s).
English Language Requirement
We can accept English at grade C in the Zimbabwe General Certificate of Education at Ordinary Level with no expiry date.
All modules shown are indicative and reflect course content for the current academic year. Modules are reviewed annually and may be subject to change. If you receive an offer to study with us we will send you a Programme document that sets out exactly which modules you can expect to take as part of your Abertay University degree programme. Please see Terms and Conditions for more information.
Full module descriptions to follow.
|
Module Code |
Module Title |
Term |
Year |
Status |
Credits |
|
Stage One |
|||||
|
DBS101 |
Introduction to Business |
1+2 |
1 |
Core |
10 |
|
DBS102 |
Business Data |
1+2 |
1 |
Core |
30 |
|
DBS103 |
Introduction to Marketing |
1 |
1 |
Core |
30 |
|
ABE101 |
Being Successful at Abertay |
1 |
1 |
Core |
5 |
|
ABE102 |
Successful Writing at Abertay |
1 |
1 |
Core |
5 |
|
DBS104 |
Managing Processes and People |
2 |
1 |
Core |
30 |
|
ABE103 |
Digital Skills for University and Beyond! |
2 |
1 |
Core |
5 |
|
ABE105 |
Research and enquiry skills for the digital age |
2 |
1 |
Core |
5 |
|
Stage Two |
|||||
|
DBS201 |
Professional Skills |
1+2 |
2 |
Core |
40 |
|
DBS202 |
Operations Management |
1 |
2 |
Core |
20 |
|
DBS206 |
Services Marketing |
1 |
2 |
Core |
20 |
|
DBS207 |
Marketing Influence and Perception |
2 |
2 |
Core |
20 |
|
DBS208 |
Digital and Social Media Marketing |
2 |
2 |
Core |
20 |
|
Or study abroad full year or one term. |
|||||
|
Stage Three |
|||||
|
DBS301 |
Business In Action |
1+2 |
3 |
Core |
40 |
|
DBS306 |
Consumer Behaviour and Customer Experience |
1 |
3 |
Core |
20 |
|
DBS307 |
Public Relations and Reputation Management |
1 |
3 |
Core |
20 |
|
DBS308 |
Marketing Communications and Creative Campaigns |
2 |
3 |
Core |
20 |
|
DBS309 |
Event Management |
2 |
3 |
Core |
20 |
|
Or study abroad full year or one term. |
|||||
|
Stage Four |
|||||
|
DBS401 |
Contemporary Issues |
1 |
4 |
Core |
20 |
|
DBS404 |
Strategic Marketing |
1 |
4 |
Core |
20 |
|
DBS405 |
Global Branding |
1 |
4 |
Core |
20 |
|
DBS408 |
Capstone Project |
2 |
4 |
Core |
60 |
The course fees you'll pay and the funding available to you depends on factors such as your nationality, location, personal circumstances and the course you are studying.
Find out about grants, bursaries, tuition fee loans, maintenance loans and living costs in our undergraduate fees and funding section.
We offer a range of scholarships to help support your studies with us.
As well as Abertay scholarships for English, Welsh, Northern Irish and international students, there are a range of corporate and philanthropic scholarships available. Some are course specific, many are not. There are some listed below or you can visit the Undergraduate scholarship pages.
A scholarship for prospective undergraduate Business students applying from England, Wales or Northern Ireland.
An award of up to £3,000 per year for up to a maximum of four years, for prospective new international undergraduate and postgraduate taught students.
Two £1,000 awards for students who have overcome challenges to attend university.
Meet some of our graduates and find out what they've gone on to do.
Andy is the Marketing Manager for Henderson Loggie Chartered Accountants.
Hannah travels the world to manage her clients's online advertising with Google and its partner sites.
Catherine co-owns Robertson Collaborate Marketing Consultancy in Dundee.
We're keen to offer help to Ukrainian students who may wish to transfer from their existing institution in Ukraine or to register with us as new students for intake in September. There will be no tuition fees charged for the duration of the degree programme, as those with refugee status are treated as ‘Home/Scottish’ students and will also have access to the Student Awards Agency for Scotland bursary and student loans. Our Recruitment Team can help guide applicants.
The Discover Uni dataset (formerly Unistats) is an official source of information about higher education. It collates comparable information in areas students have identified as important in making decisions about what and where to study.
