Paul Brand

Abertay was absolutely crucial in getting me to where I am now. My course first exposed me to this industry and set a strong foundation of skills that were career-applicable when I received my first opportunity. 

I'm currently Head of Performance Analysis at Manchester United FC. This IS my dream job. Growing up I was a big Manchester United fan and from finding out about the industry whilst at University it was always my ambition. I’m extremely proud to work for this club. I’m responsible for the analysis service at First Team level, which is utilised by the manager, coaching staff and players. I manage four other full-time analysts and also have a role to play with the Academy and Women’s team.

My first insight into the world of Performance Analysis was through a 2nd year module at Abertay. I was immediately drawn to this area. Fortunately, through one of my lecturer’s at the time, myself and seven other students in my class were offered a part-time job at Hibernian FC and that led to me moving into full-time work at Blackburn Rovers.

I spent over four years there, predominantly as Head of Performance Analysis. This provided me with the base of knowledge and experience to then be successful in applying for the role of Senior Performance Analyst at Manchester United. In the future, I want to continue developing the analysis provision at Manchester United and also the people around me.

I want to continue developing the analysis provision at Manchester United and also the people around me.

View the BSc (Hons) Sports Development and Coaching course