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Subject Information - Marketing and Business Management
Choose one of our Chartered Institute of Marketing (CIM) accredited Marketing and Business Management degrees to develop your marketing knowledge and skills for a digital world - and start building towards a career as a professional marketer and manager.
You'll learn how to understand different markets, manage customer relationships and communicate effective brand strategies.
Using our outstanding industry links, you'll learn how businesses really operate through:
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Expert guest speakers
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Projects that tackle real-life business problems (with nationwide organisations such as RBS, BT and Heineken)
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Work placements and offsite visits
Did you know...? Abertay's Marketing and Business programme achieved 100% student satisfaction in the 2021 National Student Survey (NSS).
You can choose from the following pathways when you study Marketing and Business Management at Abertay:
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BA (Hons) Marketing and Business Management
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BA (Hons) Digital Marketing and Business Management
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BA (Hons) Digital Marketing with Events Management
Dr Andreea Oniga explains more about Marketing and Business Management pathways at Abertay in the video below.
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How the Course Works
It’s flexible
The great thing about studying Marketing and Business Management at Abertay is you can tailor what you study to suit your own interests and career aspirations. This degree is part of a larger portfolio of 12 courses.
The first two years covers a common curriculum, including the basics of accounting, business and marketing, meaning there’s the flexibility to swap between all of or some of the courses depending when you join.
Claire MacEachen, Head of Division for Business, Law and Social Sciences, breaks it down in the video below.
Meet Our Students
What better way to learn about life at Abertay and living in Dundee than hearing it from our students?
👉 My favourite places to hang out in Dundee: Ruairidh
👉 Why I chose to study at Abertay University: Ellora
👉 Being a mature student at Abertay University: Rhuari
👉 Being an International student at Abertay: Gabriela
👉 Differences between college and university from a student perspective: Thomas
Information Hub
Dive in. Explore videos, booklets and guides in each section.
Admissions, Entry Requirements, Applying
The Application Process
Watch the videos below to learn more about the application process, and coming to Abertay University from college.
Preparing to apply: the application and admissions process
Coming to Abertay University from college
UCAS Guides and Booklets
You'll normally apply to university through UCAS: the Universities and Colleges Admissions Service (UCAS). Check out the guides below for information on when and how to apply.
UCAS - Overview of the application process
UCAS – Guide for parents, guardians and carers
UCAS - International undergraduate guide
Funding
Student Funding: Videos
The Student Awards Agency Scotland (SAAS) is an Executive Agency of the Scottish Government. They assess applications for living costs and bursaries for eligible students studying in the UK.
SAAS - Student funding available in Scotland
SAAS - Funding explained to parents
SAAS - Student funding explained (British Sign Language-BSL version)
SAAS - Can I get SAAS funding? (British Sign Language-BSL version)
Guides and booklets
SAAS - Guide to undergraduate funding
You can also learn more about undergraduate funding on our Undergraduate Student Funding page.
Student Support
Student Support: Videos
Explore the library, learn how we support our students academically and pastorally, and dig deeper into how we prepare you for university if you're joining us from college.
Bell Street Ventures: Enterprise and entrepreneurial skills for students
An animated introduction to Abertay's Bernard King Library
Take a guided tour of Abertay's award-winning Bernard King Library
How we support you during your time at Abertay
Mental health and counselling support for students
Childcare funding for students: financial help for childcare costs
International and Study Abroad
Sit back and watch a welcome from Abertay's International Team.
Learn more about:
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Academic requirements
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Undergraduate applications
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Undergraduate tuition fees
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Tuition fees deposits and payments
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Student visas
If you apply to Abertay from outside the UK, the International Team will help you every step of the way.
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Study Abroad
Keen to study abroad as part of your undergraduate experience? You can do it at Abertay. Find out what's involved by watching the video below.
Sports
Sports at Abertay
Sport and physical activity at Abertay University is as much a part of university life as attending lectures and tutorials. Although a small university, Abertay offers a wide range of clubs from the traditional sports such as rugby and football to the more diverse sports such as dance.
Sports Clubs
Becoming a member of a Sports Club at Abertay is a great way to stay fit, meet new people outside your usual social circles and give you that much-needed downtime after a long day of studying.
We currently have lots of sports clubs supporting many competitive and social teams here at Abertay ranging from traditional team sports such as football and rugby to individual sports such as golf and athletics.
Learn more about Sports Clubs at Abertay.
Campus and City
Go ahead and look inside for videos of our campus, library, halls of residence and about the beautiful and exciting city of Dundee.
Abertay Student Accommodation
Learn more about our range of rooms - from single rooms to double rooms in shared flats.
All our student rooms have a bed, desk, drawers and plenty of sockets. Some are en suite, depending on what you choose, and wifi is provided. We're here to help you every step of the way.
Check out the presentation below for everything you need to know.
Video selection of some of our halls and room types:
Please see the Accommodation section of our website for more information.
Campus Tours
Take a tour of our city centre campus and learn more about the university you might be studying at in 2023!
Join Paul and Anna on a tour of our award-winning library.
City of Dundee
What's so special about Dundee? Find out what Farisai has to say as she visits her favourite places in Scotland's sunniest city.
For more information about living in Dundee, one of the UK's top three most fun places to be a student, check out our Living in Dundee page.
Ready to take the next step?
We hope you've found all the information you need to help you apply for an Accounting and Finance degree at Abertay. Remember: you can chat to current students to have your questions answered.
If you're ready to take the next step, you can learn more about making your application to university, registering for UCAS, when to apply, your personal statement and much more.
We'd love to welcome you to Abertay University in 2023!
